When you host a website on a server, it works by using the server's shared IP address - a special number that is used to identify every device connected to the World Wide Web. The website name which you use for the site is for quick access and convenience of the website visitors, but on a lower level, their browser connects to the IP address of the server. Since there're a lot more websites than IPs, shared website hosting servers use the same IP for many different sites even in case they are owned by different users. While this doesn't affect your website performance directly, using a dedicated IP may slightly increase the loading speed of a given site, giving it better positions in search engine results. Such an IP is essential for the installation of an SSL certificate as well, so when you wish to protect the payment or login details that your website visitors submit, you will need an IP along with the SSL.

Dedicated IP Address in Cloud Hosting

In case you host your websites on our cutting-edge cloud platform and you have a cloud hosting package, you are able to add a dedicated IP to your account at any moment and assign it to any domain or subdomain with only a couple of clicks. The aforementioned option is available in all data center facilities where we offer services - Chicago (US), London (UK) and Sydney (AU), so regardless of your choice during the registration process, you're able to acquire a dedicated IP for your sites. You will be able to add / remove an IPas well as to keep track of the free and used ones at any time. In case any of the IPs that you acquire will be used for an SSL certificate, you may activate the automatic configuration feature in our SSL order wizard and then our system will request and assign the IP before it installs the certificate automatically. Our adaptable platform will allow you to use a dedicated IP address for various sites as well if it is not in use by an SSL.